New challenges are changing CX: Growing with moving values
Suppliers and their customers talk about the same thing with the same words, but have other measures of value in the back of their minds.
The FUTURAISE application areas
The change in values shakes up the elements that determine price. As a result, many algorithms used in CRM lose their meaningfulness. FUTURAISE overcomes this by introducing its ‘future layer’.
CRM Data Strategies
As price is changed by value, value therefore must be the ultimate target of sales strategies. So how can we work with ‘future value’ as a data construct? How can we integrate the value layer into CRM? How can we make practical use of it on a day-to-day basis?
Future-proof algorithms and closed loop processes enable a high degree of automation in CRM Above all, they are capable of learning and are geared towards growth.
The Future is not a Function of the Past
It used to be easy to use the past as the basis of modelling the future. But many data points remained static, which limited the range of possible the scenarios.
Now, since the Covid pandemic has speeded up the digitization process, the foundations of the old world have started to move. Digitization leads to new business models, through greater efficiency or changed customer behavior. However, many of the options for the future are already on radar of businesses. They only need to be gathered together to provide a dataset that represents the evolution of a market.
'Value' perception depends on how we look at things
We always look at things in terms of our challenges. The size and nature of the challenges determine the value we attach to a solution.
Adjustment to the change in values is reflected in new business models. And these are the references for the value perception of the future. FUTURAISE creates a system of sensors and control circuits for future values. This then creates the conditions for achieving the goals.
FUTURAISE integrates important decision-makers through common interests and thus strengthens customer relationships in turbulent times.
Goals, processes, CRM integration
- We examine how Covid and the digital transformation have changed and will change customers’ business models.
- We visualize the business model into the future year by year.
- We examine the underlying challenges and quantify the value that can be generated by suppliers.
- We identify the areas of CRM where future data can be used profitably.
- We set up measures to monitor success and turn them into a self-adjusting system.
- We deliver training and provide knowledge transfer and related software optimization.
- We take care of the structured integration of decision-makers on the customer side.
- We have been implementing strategic projects among B2B customers for over 20 years.
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