Suppliers and their customers talk about the same thing with the same words, but have other measures of value in the back of their minds.
Metrinomics is a Customer Success specialist to close the gap between supplier and customer perception in B2B. We partner with our clients from start to end. Over the last 20 years, we have implemented and supported worldwide VoC systems and routines for large B2B suppliers.
Our consulting focus is on VALUE, which depends on the perspective of a customer. We apply ‘subjective mathematics’ to create data precision in a ‘soft’ environment. In a CRM system, we take responsibility for the ‘value layer’, a reference to identify sales chances.
Even with all the algorithms available, the quality of input data is key. We use AI to track quality over time along the customer journey.