New challenges are changing CX: Growing with moving values

Make the customer relationship fit for the future!

Suppliers and their customers talk about the same thing with the same words, but have other measures of value in the back of their minds.
Metrinomics is a Customer Success specialist to close the gap between supplier and customer perception in B2B. We partner with our clients  from start to end. Over the last 20 years, we have implemented and supported worldwide VoC systems and routines for large B2B suppliers.
Our consulting focus is on VALUE, which depends on the perspective of a customer. We apply ‘subjective mathematics’ to create data precision in a ‘soft’ environment. In a CRM system, we take responsibility for the ‘value layer’, a reference to identify sales chances.
Even with all the algorithms available, the quality of input data is key. We use AI to track quality over time along the customer journey.

The FUTURAISE application areas

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Value-Based Sales

The change in values shakes up the elements that determine price. As a result, many algorithms used in CRM lose their meaningfulness. FUTURAISE overcomes this by introducing its ‘future layer’.



CRM Data Strategies

As price is changed by value, value therefore must be the ultimate target of sales strategies. So how can we work with ‘future value’ as a data construct? How can we integrate the value layer into CRM? How can we make practical use of it on a day-to-day basis?

Customer Gardening

Future-proof algorithms and closed loop processes enable a high degree of automation in CRM Above all, they are capable of learning and are geared towards growth.



The Future is not a Function of the Past

It used to be easy to use the past as the basis of modelling the future. But many data points remained static, which limited the range of possible the scenarios.

Now, since the Covid pandemic has speeded up the digitization process, the foundations of the old world have started to move. Digitization leads to new business models, through greater efficiency or changed customer behavior. However, many of the options for the future are already on radar of businesses. They only need to be gathered together to provide a dataset that represents the evolution of a market.

'Value' perception depends on how we look at things

We always look at things in terms of our challenges. The size and nature of the challenges determine the value we attach to a solution.

Adjustment to the change in values is reflected in new business models. And these are the references for the value perception of the future. FUTURAISE creates a system of sensors and control circuits for future values. This then creates the conditions for achieving the goals.

FUTURAISE integrates important decision-makers through common interests and thus strengthens customer relationships in turbulent times.

Goals, processes, CRM integration

  • We examine how Covid and the digital transformation have changed and will change customers’ business models.
  • We visualize the business model into the future year by year.
  • We examine the underlying challenges and quantify the value that can be generated by suppliers.
  • We identify the areas of CRM where future data can be used profitably.
  • We set up measures to monitor success and turn them into a self-adjusting system.
  • We deliver training and provide knowledge transfer and related software optimization.
  • We take care of the structured integration of decision-makers on the customer side.
  • We have been implementing strategic projects among B2B customers for over 20 years.

Let's chat for 15 minutes!

We have worked with many prestigious companies since 2001, such as:

What our customers say about us​​

“The clarity with which you bring your skills to bear in the market, the logic you use, the structured and consistent way you do what you do, in all my years of practice around the world, Metrinomics stands out as the clearest provider of this type of service that I have ever met.”

Ron Kaufman, Singapore
CEO of an international consulting company

“Metrinomics is very good at getting information, understanding it and getting it to the right places. You have brought the knowledge of ‘Interaction-as-a-Science’ to our company and helped us to initiate the right measures. It was an amazing experience to see how Metrinomics can advise.”

Ashok Dandekar, Dallas
Director of ‘Customer Excellence’

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